Branding

Branding & Environments

Branding and environmental design work for educational institutions, including brand guide process development, branded school spaces, and sensory-supportive environmental graphics.

Identity systems carried from planning into physical space.

This category brings together branding work at multiple scales: process and standards thinking, completed environmental graphics, and spaces designed to support school identity as well as the experience of students moving through them.

Client: Multiple school districts through CABOCES
Role: Brand systems development, graphic design, environmental graphics
Scope: Brand guide process, school branding, sensory-supportive environments
Installed graphic at Cattaraugus-Little Valley High School with school colors, a wolf face and text saying "Home of the Timberwolves" for the parent pickup area.
Installed graphic at Cattaraugus-Little Valley High School with school colors, a wolf face and text saying "Home of the Timberwolves" for the parent pickup area.
Section One

Brand Guide Process

This section focuses on the development of a school brand guide and standards structure. It reflects the process behind organizing identity guidance, defining structure, and building a framework that can support long-term visual consistency.

For now, this section remains in placeholder form while final process images are being selected.

Section Two

Branded School Environment Graphics

This section combines completed school environment graphics with supporting brand-system visuals to show how identity moves from planning into real-world application across school spaces.

Presented together, these pieces show how visual consistency starts at the process level and carries through into finished environmental design, creating a stronger connection between brand planning and the day-to-day experience of place.

Section Three

Sensory Hallway

This project applies environmental graphics in a way that supports experience as well as communication. The sensory hallway work reflects an approach to branding and school environments that is not only visual, but also attentive to accessibility, interaction, and user needs.

It expands the branding category beyond standards and signage into the design of environments meant to support students in a more thoughtful and inclusive way.

Approach

Structured for identity, applied for real-world use.

The work in this category is unified by a systems-based branding approach: structure, consistency, and environmental application that helps identity function clearly across multiple contexts.

Whether the work begins as process, signage, or spatial graphics, the goal is the same: environments and materials that feel cohesive, usable, and intentionally designed for school communities.

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